Digital Product Strategy
20th Century Studios
Defined the user experience and digital ecosystem for Offworld Colony Simulator, an Alexa game for fans of the Alien franchise.
Agency: Virtue Worldwide (Vice Media) | Role: Associate Strategy Director
The Alien franchise is known for having a diehard fanbase, one that 20th Century Fox does its best to serve. So for its annual Alien Day, the company came to Carrot to develop something truly worthy. Our answer: an interactive dungeon crawler designed for Amazon Alexa.
Beyond the sophisticated mechanics of the game itself, we spent time mapping out a seamless digital ecosystem to onboard and help gather insights about fans. The experience won enthusiasts over, being nominated for Webbys and being called “the best Alexa skill yet”.